What's Next?- 25A

Existing market

1. As of right now my service satisfies the opportunity. I think I can potential branch away and make services for none gym activities such as biking or running. I also think a social media section would be a good idea. Most people are afraid to post fitness content on their normal social media because they are afraid of judgement or people being annoyed of them for doing so. 
2. What makes most sense for my venture is to incorporate more user interaction. While speaking with the interviewees one of them suggested that I allow users to upload workouts for others to use. They stated that they trust another person's workout program more than some random one online. I will also be creating a social media segment that will create a better sense of community. Based on an interview and my own thinking I would like to expand the activities. Rather than only gym workouts, possibly add yoga as the interviewee suggested or running and biking. Included with the workout tracker and on its on will be a timer as well. An interviewee stated that they would love that feature because it helps them remain more efficient and cut down on their time at the gym. By timing their breaks they know when to start their next set. By doing this I believe I can reach a bigger audience. Even though everyone will not use every feature it will be available to them. I believe they will use more than one of the features which is why making it available is important.

New market (Active individuals who do not go to a gym)

1. I think that my service will not work for other markets unless I modify it. For example I can include other fitness activities and this will allow me to incorporate individuals in other markets such as runners or bikers. By branching out I can offer a service that matches runners so that they can run together for both safety and for company. 
2. This market focused on other activities such as running and bicycling. They suggested that I branch out and create an app that will connect runners to each other. I also believed that this is the main way to target these individuals. For example, the app will connect to runners in the same area so that they can run together. I don't think making an app will be a good idea because from my experience and interactions with other runners, they like to run alone. Even when running with others they have their headphones in therefore I do not think the app will have a big following. So including the feature into my previous app would be smarter. The other individual suggested including home workouts. However I believe that is deviating from the original idea of the app. So I will not continue with that idea. This market is smaller in my opinion and too diverse. Therefore I do not think I will be targeting them.