Reading Reflection No. 2- 21A

1. What was the general theme or argument of the book
• Guy Kawasaki described the usefulness of social media as a tool for any business and described how to do so. The book outline how to make a post, what should be included and do's and don'ts of using social media. He goes on to describe the types of post and the life of each one on the internet. For example, a valuable post will receive shares and be spread around. He also described how to increase activity of your followers and how to gain new followers. 
2. How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?
• The book focused on using social media as a marketing tool for businesses. Although we did not talk about that specifically, we did talk about customer segments. Guy Kawasaki talked about targeting segments. We learned this in class as well as apply it in an earlier assignment. Guy described multiple ways to target different segments and how each of them are effective. He says you have to cater to their likings to get them interested. Then express a value in which they believe in. This allows you to connect with them and successful reach the target audience. 
3. I'd you had to design an exercise for this class, based on the book you read, what would that exercise involve?
• The general theme of the book was how to use social media for a business. The exercise I would design is have students pick a social media and grow their platform. By doing so they can experiment with different types of post and how that impacts their account. The assignment will have them screenshot their numbers of followers at the beginning and then at the end. They will also note how many followers they gain when they change something up. 
4. What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?
• When reading the book, the author, Guy Kawasaki, said that an individual's profile picture for their social media account should not be a headshot. He stated that headshots look like mugshots. The picture should encompass the theme of a headshot but you should be laughing or smiling happily. Forced smiles often seen in headshots do not portray the individual. He related this to online dating. The profile picture determines if the individual is a yes or no, it is an instant decision. Therefore profile pictures are very important.