Reading Reflection No. 3- 27A

Carol Dweck, Mindset: The New Psychology of Success

1. What was the general theme or argument of the book
• Carol Dweck stated that the constant fear of judgment comes from the core belief that everyone has set amount of intelligence. Therefore whenever someone makes mistakes they assume they are not as smart as others. She stated that some individuals have a fixed mindset. In a fixed mindset you believe things are how they are, therefore you will take on less challenging tasks and stop trying. The other mindset is a growth mindset. Those with a growth mindset believe there is growth. Therefore by making an effort to do something you can end up successfully accomplishing it. They believe that effort and a plan is essential in success, not chance. 
2. How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?
• I think it connected really well with the class. During our identify an opportunity assignment, we were tasked with finding an opportunity and explaining why we saw it and not anyone else. This caused some individuals to look deeply for a hidden opportunity. Some students picked the first thing they found, these people would be considered fixed mindsets. The one who dug deep to find hidden opportunities have a growth mindset. 
3. I'd you had to design an exercise for this class, based on the book you read, what would that exercise involve?
• The exercise that would fit this assignment the most is asking students to pick an opportunity from someone in their group and make a venture for it. This will show if individuals simply mimic the original venture or come up with something unique of their own. 
4. What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?
• My biggest surprised is that those with a fixed mindset are really harsh on themselves. They stop themselves from cognitively growing my harshly judging themselves. This makes me question if having a fixed mindset is linked with depression or other mental illnesses. 

Celebrating Failure- 26A

1. On my first biology 2 exam I got a score I was not proud of. It dropped my grade drastically and put me in a rough spot for the semester. Normally I would be ok with a low grade if it was above the average, but it was not. The reason I failed the exam was because I was too confident with myself. I thought that biology was something I can just walk in and do. The only method of studying I did was reading my notes. I did not try to apply it or even memorize facts. 
2. I learned that even when things are easy or if you are confident, failure is possible. It has changed my mindset drastically. I no longer view things not as strength and flaws. Because no matter what it is their is someone out there that is better than me at it. Therefore I have to continue personal growth. 
3. I have always seen failure has a disappointing situation. Whenever I fail no matter what it is, I always blame myself for it. No one else is involved but to me, everything I do is my responsibility. I normally use my failures to motivate myself to work harder. For example I am a competitive powerlifter. At my most recent competition I failed a record deadlift because the bar slipped out of my hand, not because the weight was too heavy. I am now training my grip strength as well as working on my technique to get a record the next time I compete. I always believed that taking risk is how you can grow. This mentality was developed from the gym. In the gym in order to increase strength you have to train at high intensities and heavy loads. Using minimal weights will not produce any results.

Your Exit Strategy- 28A

1. My end plan on the business is to sell it. I did not necessarily want to sell it for a large return. As long as I make something out of it I will be happy. 
2. I have chosen to sell the business one it takes off because my main goal with the business is to promote fitness and help individuals have a healthier lifestyle. I do no want to do it for the money. By selling it as it takes off I can let a company that has access to highly intelligent individuals that can work out the kinks in the app and trouble shoot it. They can even code it differently to make it more effective. My goal in life is to become a sports performance trainer with my own facility therefore the app is not essential in my life.
3. Because I am not looking for a large return in my business when I sell it, I do not plan on using that much money to start it. I will be trying to do everything on my own with my own resources. That way when I decide to sell the business I will not be taking any financial hits. 

Venture Concept No. 1- 24A "Lifter"

Opportunity

• The opportunity is, individuals who workout at a gym have a difficult time finding a gym partner. This occurs when they are planning to workout at a gym. The reason the opportunity exist is because of the gym environment. Although individuals in there are friendly. It is very difficult to approach someone and befriend them. Even after meeting someone at the gym it is unlikely that they will want to be your gym partner because there are so many different programs and variations of lifting. I am focusing my market to America currently. This market is for people above 16 years of age and go to a gym. Individuals in the market need a smartphone since it is an app. Currently individuals are attempting to satisfy this need by texting their friends. Others don't even try to satisfy their need, they continue to workout alone because they can't find a way to find a good gym partner. This opportunity exist all throughout America, wherever their is a commercial gym. In these commercial gyms there are a multitude of indivuals snuggling to find a gym partner. The window will be open until either someone else creates a service that satisfies this need or people stop working out. 

Innovation

• I am creating is an app that will match individuals to a gym partner based on the criteria they input. They will be asked what type of workout, the time, the location, the experience of their partner, and the gender of their partner. From this they will be matched with multiple individuals and they get to pick which one they want to workout with. Once both individuals agree to each other they will be connected. Each user will have their own profile. The profile is connected to their social media page within the app. The profile will have basic information such as gender and experience level. The social media page that each individual has can be public or private, allowing them to keep their privacy. If they choose to make their account private, during the matching process the only information given to the other individual is their gender and experience level. However once they match up all necessary information will be shared so that no one is considered a stranger before working out. The app will be free to use, however it will have two free matches each week. For a $1 a month or $10 a year individuals will get unlimited matches and a workout tracker that they have to upload their own workout. They will get to select one workout program every fourth paid month. For $2 a month or $20 a year individuals will get unlimited matches, a workout tracker with a timer, free workout programs and a diet tracker. The free programs will come from the app itself and individuals who upload their workouts. This plan allows for instant change without having to wait 4 months to select a new workout The diet tracker can track the nutrients from the meals they eat. The app will also have advertisements. There are multiple ad choices. For example they can purchase an ad that last 10 sec on the screen and the user can not exit. Or they can purchase a banner that stays throughout the duration the app is opened. The app will have a store that contains fitness products such as supplements and gear. 

Venture Concept

• This venture will connect individuals to a workout partner. Individuals will want to use the app because a gym membership is often expensive and when it isn't expensive on a monthly basis there is usually a contract involved making it more expensive longterm. They don't want to be wasting all this money. Therefore using the app to find gym partner is very appealing since studies show that having a gym partner resulted in individuals working out for longer and seeing more growth. It will be difficult to get individuals using this app since it highly depends on the number of users. If there are not that many users than others will not want to use it. So the main issue that needs to be solved is how to get a high volume market using it and then replicating that elsewhere. There are currently no competitors therefore, individuals will not be spread up between apps instead they will be on the same app if they choose to. This increases the number of users, increasing the effectiveness of the app. The price points are a main part. The free version gives access to the main feature of the app. Each price point higher is directed towards a different group of gym-goers. So it is directed at a wider audience then just those looking for gym partners. There isn't a need for multiple employees. The app will need individuals at the top that focus on the management and financial aspects. A technical team is needed in the future for updates as well as maintenance of the app. Initially however there will only be either me or another individual that will handle coding of the app. 

Three minor elements

• I think the most important resource is my desire to make the world more fit. This will keep me motivated and on dedicated to continue to pursue launching this and making it spread worldwide.  Next for my venture will be to expand outside of the gym. Staying in the gym and only focusing on finding partners for lifters will not make the world more fit. Instead I need to branch out and incorporate other fitness activities such as running or yoga. By including other activities I can reach bigger crowds and spread fitness even easier. In the next five years I want to be capable of opening a training facility. The facility will focus on training athletes. I want to use fitness as a way to give athletes an advantage in their sport. For example, making running backs more agile and quicker. Or increasing the striking power of a tennis player. The facility will be designed for professional and collegiate athletes. But I want to provide free training for middle school and high school students. 

What's Next?- 25A

Existing market

1. As of right now my service satisfies the opportunity. I think I can potential branch away and make services for none gym activities such as biking or running. I also think a social media section would be a good idea. Most people are afraid to post fitness content on their normal social media because they are afraid of judgement or people being annoyed of them for doing so. 
2. What makes most sense for my venture is to incorporate more user interaction. While speaking with the interviewees one of them suggested that I allow users to upload workouts for others to use. They stated that they trust another person's workout program more than some random one online. I will also be creating a social media segment that will create a better sense of community. Based on an interview and my own thinking I would like to expand the activities. Rather than only gym workouts, possibly add yoga as the interviewee suggested or running and biking. Included with the workout tracker and on its on will be a timer as well. An interviewee stated that they would love that feature because it helps them remain more efficient and cut down on their time at the gym. By timing their breaks they know when to start their next set. By doing this I believe I can reach a bigger audience. Even though everyone will not use every feature it will be available to them. I believe they will use more than one of the features which is why making it available is important.

New market (Active individuals who do not go to a gym)

1. I think that my service will not work for other markets unless I modify it. For example I can include other fitness activities and this will allow me to incorporate individuals in other markets such as runners or bikers. By branching out I can offer a service that matches runners so that they can run together for both safety and for company. 
2. This market focused on other activities such as running and bicycling. They suggested that I branch out and create an app that will connect runners to each other. I also believed that this is the main way to target these individuals. For example, the app will connect to runners in the same area so that they can run together. I don't think making an app will be a good idea because from my experience and interactions with other runners, they like to run alone. Even when running with others they have their headphones in therefore I do not think the app will have a big following. So including the feature into my previous app would be smarter. The other individual suggested including home workouts. However I believe that is deviating from the original idea of the app. So I will not continue with that idea. This market is smaller in my opinion and too diverse. Therefore I do not think I will be targeting them. 

Your Venture's Unfair Advantage- 23A

Resources

1. Knowledge of fitness activities
• Valuable- It is valuable in the context of my venture. Since my venture deals with fitness, having knowledge in fitness activities is necessary to create the app.
• Rare- This is not rare. Many individuals throughout the world have knowledge of fitness activities. They also probably have more knowledge than me. 
• Inimitable- This can easily be copied. Knowledge of fitness activities can be learned.
• Non-substituable- This is considered non-substitutable. Knowledge of fitness activities is crucial when creating a fitness app therefore nothing can replace it. 
2. I care for the world's well being
• Valuable- I believe this is very valuable because I will not try to exploit my customers. I want this app to become something that gets the world more active, not to make a lot of money from it. 
• Rare- I believe this is rare in the fitness industry. Most companies in the industry are exploiting their customers because they know their customers are willing to pay high amounts. Such as fitness clothing brands. 
• Inimitable- This can't be copied but someone else can feel the same way. Copying this feeling will make the individual a fraud. 
• Non-substituable- This is substitutable. Care for the world's well being can be taken out and the app can still function completely fine. The only difference is the pricing might differ based on who is in charge. 
3. I have a friend that can code an app
• Valuable- Knowing someone who can code an app or the ability to code an app is essential for this venture. Since the venture is an app this is a required ability to get the service out to the public. 
• Rare- This is not rare. With the emphasis on higher education many individuals have learned how to code apps through school. The ability to code an app can also be self taught using tools on the internet. 
• Inimitable- This can easily be copied. Another individual simply has to learn how to code an app or find someone who knows how and they can copy this. 
• Non-substituable- Knowing someone who has the ability to code an app is substitutable. If someone knows how to code an app they don't need someone else. However the ability of coding an app whether it be oneself or someone else is non-sustainable. 
4. Connections with individuals in fitness related fields throughout America
• Valuable- Having these connections are very valuable. Through these connections I can market my app to individuals across America for free. Also I can get feedback from people all over before launching my product. 
• Rare- Having these connections is considered rare because not that many people have these connections. But in the fitness industry it is not rare because a lot of individuals are connected. 
• Inimitable- This can be copied by someone however it will be hard for an average individual to do so. Making contact with individuals in the fitness industry is difficult because many will see you as a fan or follower and treat you as such. Also even though they make contact it is hard to form a relationship. 
• Non-substituabe- This resource is substitutable. There are other ways to market the app and receive feedback however they can cost money. This resource doesn't so it has an advantage.
5. Experience with fitness apps
• Valuable- Having experience with fitness apps is very valuable. By using them I can find different opportunities and then use my app to solve them. 
• Rare- This resource is not rare. With the age of smartphones many individuals have used fitness apps to supplement their training. 
• Inimitable- This can easily be copied by others. They can download a bunch of fitness apps and use them and figure out their own opportunities. 
• Non-substitutable- The same benefit can be achieved by surveying individuals who have used fitness apps and then forming opportunities from that. This is similar but requires a lot more effort than using your own experience.
6. First hand knowledge of the opportunity
• Valuable- This is valuable in that I can create a solution easier since I know what the opportunity is and why it occurs. 
• Rare- This is not rare. Many individuals in the gym will have experience of this opportunity. However they will most likely not see it as an opportunity. 
• Inimitable- This knowledge can be copied. Any individual can go to a gym and try to find someone to workout with. 
• Non-substituable- It is replaceable. Another person with no experience of the opportunity can also create the app. However they may not solve the opportunity fully if they do not know the reason for it. 
7. Connections with fitness product entrepreneurs
• Valuable- Very valuable resource. Having connections with entrepreneurs in the fitness industry allows me to gain knowledge about the target market and how to approach them and sell to them. 
• Rare- This is a rare resource. Most people do not have connections with entrepreneurs in the fitness industry. However in the fitness industry most of the individuals are connected with one another. 
• Inimitable- This is difficult to copy. Contacting entrepreneurs and forming a relationship is a little difficult. They are most likely busy with their business and do not have time to talk to "unknown" people. 
• Non-substitutable- This can be replaced by entrepreneurs in general. However that advice is not specific and may not always apply to the fitness industry. 
8. My powerlifting position
• Valuable- This resource is somewhat valuable. Since I am a powerlifter I regularly train at a gym and have met many individuals there. As a result I can spread information about the app at the gym. Also as a powerlifter I compete. At competitions I am also able to share information on about my app. 
• Rare- This is not rare. Many individuals go to the gym. Also many of those who create fitness apps probably go to the gym as well.
• Inimitable- This can easily be copied. Anyone can join a gym and meet people there. 
• Non-substituable- The same benefits can be achieved by marketing at a gym or competition. However that can be expensive and because it is an ad most people at the gym will brush it off. 
9. Experience as a brand ambassador
• Valuable- Experience as a brand ambassador is valuable. As a brand ambassador I promoted and represented a brand. From that I have learned marketing techniques as well as how to target individuals. 
• Rare- With the rise of fitness products in the recent years, brand ambassadors are not rare. Many brands use ambassadors to market their products cheaply. However it is still rare to find a brand ambassador in a crowd of people. 
• Inimitable- This experience can be copied. If someone becomes a brand ambassador or is already a brand ambassador they can have the same experiences. 
• Non-substitutable- This resource is substitutable. Experience working in sales can mimic the same benefit it just won't be as specific and targeted towards the fitness community. 
10. Lack of competition
• Valuable- Since there is no competition, this is valuable. Having no competition means that I have the monopoly at the moment. 
• Rare- Being that there is no competition. My venture is rare because I am the only one in the industry. 
• Inimitable- It can easily be copied if someone else enters my industry. However after so many individuals enter, the lack of competition disappears. 
• Non-substituable- Having a lack of competition is non-substitutable. The only thing that can substitute it is if I have a monopoly or a patent. 

I think that caring for the world's well being is my most important resource. I believe it will allow me to create a product that is beneficial to individuals and does not exploit them for their money. Also because I want to do this to make the world more fit instead of money, my culture will stay the same no matter what happens to the company. Therefore I will stay true to myself and hopefully I can keep loyal customers that way. Because change can recreate the business, resulting in a loss of customers. I believe this will keep me motivated and help me exploit the opportunity and create something that betters the world. 

Elevator Pitch N. 3- 22A

https://www.youtube.com/watch?v=rmVGQls5jZI
A reflection on the feedback you received from your last pitch

• From the last pitch I received feedback on the dynamics of the pitch such as voice level and tone. Both stated that I spoke louder and clearer, which made the pitch easier to comprehend. I received feedback stating that I varied my tone to highlight important aspects of the business. I do not think I can effectively vary my tone. So I'm not sure what the individual was referring to when they gave that feedback. Both of the individuals stated that the layout of my pitch was very effective. They stated that by starting out with some details about the problem and then providing a solution, my elevator pitch was effective in getting the point across.

What did you change, based on the feedback?

• I did not change much. I continued to try to speak loud and clear and vary my tone to highlight key components. I didn't get much feedback that would allow me to change my pitch. Since I changed my business plan, the pitch changed in the details.

I feel more comfortable in front of a camera but would still be nervous on a stage. One of my main struggles earlier was trying to perfect the pitch. I would stop the recording whenever I mess-up. For the last 2 elevator pitches I continued on such as if I were on a stage. I feel like the pitch stayed the same in its content.

Reading Reflection No. 2- 21A

1. What was the general theme or argument of the book
• Guy Kawasaki described the usefulness of social media as a tool for any business and described how to do so. The book outline how to make a post, what should be included and do's and don'ts of using social media. He goes on to describe the types of post and the life of each one on the internet. For example, a valuable post will receive shares and be spread around. He also described how to increase activity of your followers and how to gain new followers. 
2. How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?
• The book focused on using social media as a marketing tool for businesses. Although we did not talk about that specifically, we did talk about customer segments. Guy Kawasaki talked about targeting segments. We learned this in class as well as apply it in an earlier assignment. Guy described multiple ways to target different segments and how each of them are effective. He says you have to cater to their likings to get them interested. Then express a value in which they believe in. This allows you to connect with them and successful reach the target audience. 
3. I'd you had to design an exercise for this class, based on the book you read, what would that exercise involve?
• The general theme of the book was how to use social media for a business. The exercise I would design is have students pick a social media and grow their platform. By doing so they can experiment with different types of post and how that impacts their account. The assignment will have them screenshot their numbers of followers at the beginning and then at the end. They will also note how many followers they gain when they change something up. 
4. What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?
• When reading the book, the author, Guy Kawasaki, said that an individual's profile picture for their social media account should not be a headshot. He stated that headshots look like mugshots. The picture should encompass the theme of a headshot but you should be laughing or smiling happily. Forced smiles often seen in headshots do not portray the individual. He related this to online dating. The profile picture determines if the individual is a yes or no, it is an instant decision. Therefore profile pictures are very important. 

Idea Napkin No. 2- 19A

Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

•  My name is Larry Nguyen and I am a second year APK major with an Entrepreneurship minor at the University of Florida. From the secret sauce assignment I found out that I a very motivated and open minded individual. I believe this two things will play a big role in my success. By being motivated I will continue on with my journey even through rough patches. Having an open mind will help me understand how to receive feedback and use it to continue the growth of my app. I have been lifting for over two years now. During my time lifting I have grown as a strength athlete at a higher than average rate. I have always self programmed therefore I consider myself knowledgeable in fitness. Through lifting I have made many connections through the country. For example I have made connections with two fitness clothing companies in California. Therefore these experiences have widen my span of connections. I am hoping that this business concept will produce even further connections with athletes and fitness individuals for me. By doing so I hope to use them to create a training facility that focuses on training student athletes for free. By doing so I hope to help them receive a positive life. 

Describe the product or service (in other words, how you'll solve customers' unmet needs). 

• The unmet need is, individuals who are having a difficult time finding a gym partner. I will be making an app that provides the service of matchmaking gym partners. The app will connect individuals based on the criteria they input. They can specify the gym, the time, the workout, the experience of their partner, and the gender of their partner. By doing so this will match them with the best possible partner. Each week individuals will have two free matches. If they want to pay $1 a month they can get unlimited matches for the whole month. The app will also feature a workout tracker. The individual will have to insert their own workout and then they can track it while working out. This is great for monitoring growth in the gym. For $2 a month individuals will get unlimited matches, free training programs that will be uploaded automatically to the tracker once they pick one, and a diet tracker. The app will also contain a store. Users can rate the products they buy and use. Though the ratings as well as sales, a top 10 list will be generated each month to help new gym goers find supplements that work easier. 
• The app will have advertisements from various gym supplement, gear and clothing companies. Ads can be constant as a banner or appear for a set time then disappear. The length of the advertisement and how much of the screen it encompasses will determine the cost of the ad. This will help these companies reach more customers because this app is designed for every gym member. With the $2 a month subscription all ads will be removed for that month.

Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

• All my customers are individuals who go to the gym. They can be lifters, sport players, or even joggers. As long as the activity can be done at a gym, the app can be used. The app is designed for those who are having a difficult time finding a gym partner therefore all of them will have that in common. It can also be used for those who want to switch up their partners. The users will generally be above 16 because those are the ones usually in a gym. Other demographic characteristics do not matter because all of them work. Since the product is an app. All users must have a smart phone with an App Store. 

Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service. 

• The app is designed to connect individuals to a gym partner. Since 80% of gym memberships in the US go unused, this will turn the tables. Studies show that those who train with a partner usually train for longer periods of time and are more motivated. Therefore by connecting individuals to a gym partner, I am keeping them from giving up and paying a gym membership and not using it. The app has two subscriptions choices, $1 and $2. Compared to the $130 average individuals spend on fitness purchases a month this is nothing, it is roughly 1.5% of their average. So they are likely to continue subscribing to the app in order to receive these services that will help them with their fitness journey. 
• The app is targeted to all gym members therefore this is a big audience for companies. By exposing a big majority of the fitness community to these brands I am cutting their expenses. They do not need to market to multiple customer segments instead they can market to all through my app.

What sets you apart from everyone else? Also: what do you have that nobody else has? 

• The main difference between me and everyone else is that I am not trying to make money and exploit my customers. I want to give back to the fitness community and make the world fitter. I have used many apps where there is a free and a subscription version. In the free version, the unmet need is never satisfied. They only do it partially. My app will satisfy the need with the free version. 

In addition to these five elements, please spend a paragraph evaluating whether you believe these elements fit together or whether there are aspects of your business concept that are weaker / out-of-joint with the others.

• All these elements fit together well. The only flaw is myself. I lack the skill of developing an app. My experiences although can help with making connections have no connections to the app itself. I am formed a relationship with a student with a computer science major who is willing to help me create this app.

Feedback memo

• I did not receive any feedback on my app from other students. I did not receive feedback from Ed Buckley, CEO of Peerfit. He told me to look at the last 5 years of top fitness apps and see why they succeeded and apply that to my business plan. I have looked and found similar characteristics and implanted it into my own plan
• Ed Buckley also helped me revise the monetization of my app. Instead of making matches free he stated that giving individuals a few free ones and making them pay for unlimited will produce better profits. 

Growing Your Social Capital- 20A

1. Ed Buckley

• Who they are and what their background is.
• Ed Buckley is the CEO of Peerfit. He is also one of the cofounders of Peerfit. He has a Digital Health PhD from UF. While studying at UF, Ed was a personal trainer. He initially created Peerfit to digitalize training programs to make it easier to send to clients and keep track of workouts.
• Which slot they fill and how they fill it.
• Ed Buckley is a domain expert in the industry I have chosen. Since Ed is the CEO of Peerfit, a company that creates a universal gym membership for employers to connect their employees with a multitude of fitness experiences, he fits this slot perfectly. Although Ed targets employers and gyms. He is still connecting individuals to different gyms. By doing so he is creating a healthier world. 
• Description of how you found the person and contacted them.
• I found the company, Peerfit, through crunchable.com. After finding the company I emailed them requesting an interview with Ed Buckley. One of the company representatives scheduled the interview for me. 
• The nature of the exchange you have with the person- what favor did they do for you? What is the return expectation?
• During my interview with Ed Buckley we spoke about his company, Peerfit, and my business plan. Ed described to me how his company started and then ultimately switched paths to the one they are today. Initially Peerfit was targeted towards individuals but now it is targeted to employers. After hearing my business plan, Ed describes to be the positives and negatives of it. He also gave me tips to improve it such as doing research on successful and unsuccessful apps in the recent years. Ed helped me reevaluate my business plan and find new developments for it. Ed did not expect anything in return, however from doing this interview, I can potentially spread his company for him and act as a marketing tool. 
• How will including this person in your network enhance your ability to exploit an opportunity?
• Ed Buckley has been in the industry for approximately 7 years. He has experience dealing with the customer base and knows their buying behaviors. He was able to share some advice with me that has allowed me to exploit the opportunity better by understanding my customer base a little better.

2. Victor

• Who they are and what their background is.
• Victor is a a strength training coach. His brother, Frank, and him have an Instagram named "twinzpeakfitness." On it they share tips about strength training and is free to the public. They also have training programs which is personalized for everyone after a 10 minute interview with them. 
• Which slot and how they fit it.
• They will fill the slot of a person that is an expert in my market. They fit this spot because the target similar individuals. They target anyone who goes to the gym. Since their programs are designed based on the individual, it caters to anyone that goes to the gym, such as my app. 
• Description of how you found the person and contacted them.
• I found them through Instagram. They reached out to me to ask me questions about my fitness journey. While we talked I asked them about my app. We talked over direct messaging on Instagram. 
• The nature of the exchange you have with the person- what favor did they do for you? What is the return expectation?
• During our conversation, we initially talked about ourselves. We both described how we got into fitness and our aspirations. Then we spoke about how we try to better ourselves and how we were contributing to the fitness world. I then asked them the to give me feedback on my app design. They stated that it was an excellent idea and that I should go for it. By taking action I can modify the app to counter any negatives. Since we created a relationship neither of us expect anything in return from each other. However we believe that we can always ask the other person to help out if needed. 
• How will including this person in your network enhance your ability to exploit an opportunity?
• Victor is a strength training coach that specialized in online training. Therefore he has many clients nationwide who go to gyms and he also works at a gym. Through him I can promote my app nationwide as he can mention it to his clients who are looking for training partners. 

3. Anthony

• Who they are and what their background is.
• Anthony is the owner of a clothing called KrookedKings. His clothing is designed and targeted to fitness individuals. 
• Which slot and how they fit it.
• Anthony fills the slot of a person who is an important supplier in my industry. My app will include a store section in which individuals can purchase supplements, gear and clothing. Since Anthony owns a fitness clothing company he fits the slot as a supplier. 
• Description of how you found the person and contacted them.
• I found Anthony and his brand through Instagram. An athlete I followed was wearing one of his shirts and I liked it. I then reached out to Anthony to talk about his brand.
• The nature of the exchange you have with the person- what favor did they do for you? What is the return expectation?
• During our conversation, Anthony talked to me about his brand and why he does it. We spoke about loyalty to a brand and why one should stick to the original design of the company, as in don't change the culture of it. We do not expect anything in return from each other, however I hope to be able to work with Anthony in the future as I am going to be representing his brand at my next powerlifting meet.
• How will including this person in your network enhance your ability to exploit an opportunity?
• By including Anthony in my network I have someone that is an example of staying true to his beliefs. This will help he success of my business because if I am able to exploit the opportunity and become successful that will in part be a result of the beliefs I established. By staying true to it I can continue to exploit the opportunity because my customers will remain loyal if I do not go back on my own beliefs. 

Reflection

• This assignment has taught me how to target individuals when trying to network. When I came to college I had the idea that I needed to form some sort of relationship with as many people as I can. As a result when I went to an internship fair I talked to every booth. For this assignment I spoke to individuals that I found were relevant to my app. For example I have never heard of PeerFit but I found them when doing this assignment by researching the industry. I realized that that is most likely a mistake because every internship was different from one another. Instead I should've found one that relates to my interests the most and get to know that person. From now own whenever I am networking, I will be looking for individuals who share similar beliefs or are doing what I want to do.