My Entrepreneurship story- 3A

In the May of 2017, I discovered a clothing brand called, GuavaFit. Initially I thought it was just like every other fitness clothing brand, however it was not. The philosophy behind, GuavaFit, was live a happy and healthy lifestyle. This did not mean that your healthy lifestyle had to revolve around the gym. I had a phone conversation with the entrepreneur, AJ, who created the brand and its philosophy. While on the phone he told me that his lifestyle was the gym. He loved to workout and that is why he initially created the brand. Shortly after he met individuals that sustained healthy lifestyles through other means, such as martial arts, calisthenics, or even music. Even though music sounds like an odd way to live a healthy lifestyle, members of the brand lived through music. Music was their escape, a way for them to relieve their body of stress and bring them to a state of relaxation and happiness. After speaking with him, I joined the brand as well. The brand was located in California and I lived in Florida. During this time I saw AJ’s hopes of expanding the brand, he wanted to make it national. Currently the brand carries collections that represents other parts of America. For example the Miami Vibes collection is targeted to those in the Florida area. While wanting to expand his brand nationally, AJ hasn’t lost sight of the true philosophy of, GuavaFit. The collections that release center around the same common themes, positive vibes and healthy lifestyles. My time with the brand and working with AJ, exposed me to the realization that even in big markets little brands can thrive.









I enrolled in ENT 3003 so that I can obtain a minor in entrepreneurship. I want to learn about entrepreneurship because my goal in life is to create a training center for athletes. The training facility will specialize in improving the physical aspects of an athlete, such as speed, strength, and agility. It will concentrate on training high level athletes, however I also want to train athletes still in school who do not have the funds to compete with others. I grew up in a relatively poor neighborhood. The main escape for the kids there were through sports. Many of them had tremendous talent, but they lacked the physical component and the build for their sport. Therefore they could not make it far. I want to help them by creating a training facility like this. I hope to learn the basic fundamentals of creating and operating my own training facility.